Episode
213

Built from the Roof Up | Mike Keast

For episode 213, we sat down with Mike Keast. From working on roofs at nine years old to running multiple successful roofing businesses, Mike’s story is one of consistency, resilience, and backing yourself through the ups and downs of business. In this episode we talk about staying focused when things get tough, what it really means to lead by example, and how mindset and momentum can carry you through any season. We also dive into lessons from David Goggins, the role of AI and technology in the trades, and how doing the hard things day after day shapes both the person and the business.
With
Mike Keast
MK Roofing
,
Director
EPISODE SPONSOR

With
,
about THIS EPISODE

Built from the Roof Up | Mike Keast

For episode 213, we sat down with Mike Keast. From working on roofs at nine years old to running multiple successful roofing businesses, Mike’s story is one of consistency, resilience, and backing yourself through the ups and downs of business. In this episode we talk about staying focused when things get tough, what it really means to lead by example, and how mindset and momentum can carry you through any season. We also dive into lessons from David Goggins, the role of AI and technology in the trades, and how doing the hard things day after day shapes both the person and the business.

In this episode, David Melse chats with Mike Keast about his 20-year journey in roofing. From working on roofs at nine years old in his parents' business to running his own successful roofing company and a painting business in Invercargill, Mike shares insights on entrepreneurship and resilience.

Mike emphasises consistency as the key to success, referencing David Goggins' extreme discipline. Despite not knowing everything about running a business, Mike values learning through challenges, viewing restructuring phases as growth opportunities rather than setbacks.

They discuss the impact of technology on business, with Mike using AI respectfully while cautioning against overreliance. He's created a showroom to enhance customer experience, believing people buy from people they like, not just for the product.

The conversation shifts to fatherhood, with Mike highlighting the importance of being present with his two daughters. Both agree that time with children is far more valuable than material gifts, recognising how quickly they grow up.

Mike shares his philosophy on personal and business growth: facing fears, solving problems adaptively, and focusing on meaningful priorities rather than distractions. His advice to aspiring entrepreneurs? Take action despite uncertainty and acknowledge that challenges are inevitable but conquerable.

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