
Keeping It Real in Property and Business | Ant Anderson
Keeping It Real in Property and Business | Ant Anderson
For episode 210, we sat down with Ant from Rosefern Homes. From humble beginnings fixing houses to building a property development company grounded in values, Ant and Paul’s approach is practical, people-first, and unapologetically hands-on. In this episode we talk about leveraging social media to find property deals, building a business that reflects your values, overcoming resistance to putting yourself out there, and the power of small, consistent actions. Plus some laughs about Pilates, smoked meats, and why authenticity beats flash every time.
In episode 210, we sat down with Ant Anderson from Rosefern Homes to discuss property development, business, and authentic content creation. Ant shares his journey from humble beginnings fixing earthquake-damaged properties to building a values-based development company with partner Paul.
Ant reveals how social media has transformed his business approach, bringing deals to him through consistent, authentic content rather than chasing opportunities. He's found over a million pounds worth of value through videos that take minimal time to create, often filmed during breakfast or dog walks.
The conversation explores how Rosefern has identified a niche market in downsizers - particularly retirees seeking quality homes with features like downstairs bedrooms that allow them to "age in place". This strategic focus has allowed them to move away from the saturated townhouse market toward higher-end products that align with their values.
Their innovative "Home Exchange Program" enables homeowners to effectively trade their current property for a new Rosefern home, creating a frictionless transaction that benefits both parties.
For those looking to enter property development, Ant advises leveraging technology and social media to build credibility and attract deals. He emphasises the importance of being intentional with agent relationships, running your approach like a proper business, and not being discouraged by rejection.
Throughout the episode, Ant's practical, hands-on approach and authenticity shine through, reinforcing why their company motto of creating quality homes rather than chasing flashy cars resonates with their target market.
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