Turning an ‘Unsexy’ Industry Into a Content Machine | Marcus Wolton

In this episode, Marcus Wolton shares how Gerrard's Insurance is transforming a traditionally unsexy industry through creativity and bold moves. Their robotic dog 'Jerry' has become a powerful conversation starter and brand-building tool that draws crowds wherever it goes. While not directly trackable to sales, it's part of their strategy to evolve from a small brand to a household name.

Marcus explains how they're partnering with elite athletes like New Zealand's fastest man to create standout advertising, emphasising their commitment to speed and efficiency. The team makes decisions quickly, enabling them to seize opportunities that competitors might overthink.

Beyond marketing, the conversation delves into personal disciplines. Marcus discusses his fitness routine, favouring walks and weight training over running, and shares his reading habits, recently finishing 'Diary of a CEO'. He's enthusiastic about AI's potential, seeing it not as a job thief but as a multiplier of human effectiveness that can make workers "10 or 100 times more efficient."

Marcus values accountability partnerships, particularly with his business partner Ethan, whom he describes as "the most disciplined, committed person I've ever met." Their relationship provides mutual accountability that helps drive the business forward. The conversation closes with reflections on personal branding and the importance of surrounding yourself with the right people, with Marcus noting, "You're the average of the people you hang out with."