Feb 14, 2025

Happy Friday,

It's been a while... almost a month to the day since my email newsletter.

After sending 60+ newsletters in total. I'm derailed and I'm going to dive into why this has happened and more importantly, how I'm making some corrections.

Enjoy the rest of the week and I'll be back to usual frequency next Wednesday.

David

Highlights from the last few weeks:

* Admin / Coordinator role now live on seek!!

* Podcast recording and production at Distinct going well

* ALT. merch arrived, thanks to Blake at Apparel NZ

* Deployed some capital into two investments, more details on this soon

* Started a run club with Ryan from Together. Details below

* 100 videos for 100 days

* BBQ Masterclass at Beers (Thanks Troy!) Exceptional experience, highly recommend.

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What Have I learned:

Change and what's next

Change is important to embrace.

As I say, I've been running the weekly email newsletter for over a year now. It takes time, it takes energy and it's been great. It's been a way to stay connected to hundreds of people at scale.

The realisation is that when I started it, my schedule and priorities were vastly different, time was abundant. I might of had a couple of coaching clients, not 20+

So while on one hand it feels like I'm giving up, quitting and bailing out of spending the 45 minutes a week to produce it. I need to be mindful of what's actually important and at this stage. It's serving my clients, being the best Business Coach and Business Owner I can be and focusing on what's important.

If I were to apply a strict ROI metric to the newsletter, it's generated $0.00 Revenue. Yes it may have assisted a sale or two, maybe. but if I look at the last year and spending around 50 hours on it. What else could I have done with that time? opportunity cost is always a factor.

If vertigo has taught me anything it's that with a decreased quantity of energy, I need to prioritise and remove tasks, not add. It's a season for dialling into the top 20% that yields 80%.

Therefore:

I'm still going to send out a weekly newsletter it's just going to be a bit different. It'll be shorter, there won't be so much doubling up of content. I'll still share a learning but there won't be some of the regular sections like Business of the week, Events, recent podcasts.

Instead of 45 it might take 15 minutes, I think it'll be just as valuable. It'll just mean a lot less data entry and doubling up on information. In fact it may even cause the weekly lesson to improve in quality.

I think the takeaway here is to be present and realistic for the season of life that you're in. Don't feel like you need to do it all. Get clear on what actually moves the needle forward and what's just noise.